Heart Video

Time1 min
Views: 27522
"Heart," United's new brand ad, portrays the connection between a husband and wife and United's role in reuniting them. The commercial depicts a woman leaving her husband to fly to Europe for a business presentation. As she says goodbye, she leaves her heart behind as a symbol of her love. The musical score for "Heart" is a piano duet of Rhapsody in Blue performed by Herbie Hancock and Lang Lang, who recently performed Rhapsody in Blue together at the 2007 Grammy Awards. Using stop-motion animation and paper puppetry, California-based director Jamie Caliri and his team, place dimensional cardboard puppets in miniature sets that were shot frame by frame.
Tags ads, airline, airlines, animation, aviation, business, caliri, class, commercial, commercials, first, flies, fly, flying, friendly, gershwin, hancock, heart, herbie, jamie, lang, lie-flat, puppets, rhapsody, skies, sky, time, transportation, travel, ua, ual, uaua, united

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