Who: BLAKEBUCK Time: 13 min Rating: 4.91/5 Views: 104857 Rated: 927 Talk: 348

Video Description www.BESTDAMNPODCASTEVER.com By the end of 1997, the Sega Saturn had completely failed in the United States, and Japanese sales were in trouble as well. Sega knew it had to come up with a genius marketing plan to stay competitive. And there was only one man for the job: SEGATA SANSHIRO. This short documentary traces the life and death of one of the greatest video game advertising icons ever.

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